To Everything, Turn, Turn, Turn
With the seasons changing, and summer upon us, we’ve been reflecting on the fruitful journey that has been Abbot’s Passage. Since its inception in 2016, Abbot’s Passage has grown, evolved and changed, and we’re excited to announce we are refreshing our labels to reflect that wild ride. AP was born from my desire to leave my mark on the Bundschu legacy, especially after realizing the untold stories of the Bundschu women. While the spirit of these incredible women has always been woven into our brand, we wanted our labels to truly celebrate their stories and personalities. To everything, turn, turn, turn
From my great-grandmother Sadie, who saved the family farm during prohibition, to my mother Nancy, who championed my place at the table as a young vintner, Abbot’s Passage stands on the shoulders of these remarkable women. With our new logo and labels, we raise a glass to them, to honor their legacy and strength in every sip.
We hope our wines bring you joy and create wonderful memories with those you love.
Be well,
MORE ABOUT THE LABELS
We partnered with the all-female design agency RAY Studio and long-time partner artist Rachel Rogers to bring the new labels to life. We’re excited to share more behind the scenes on the process as we unveil our new labels over the next few months!
